PASAY CITY – Ilocos Norte brought more than just destinations to Metro Manila – it brought the taste, charm, and heart of the province to the 37th Philippine Travel Mart (PTM), and the results speak for themselves.
The Province of Ilocos Norte recorded over P32 million in sales and potential hotel and tour bookings, along with P575,000 in actual sales of Ilocos Empanada and MSME local products during the three-day travel expo held at the SMX Convention Center.
“But beyond the impressive numbers, what truly made the Ilocos Norte booth stand out was the experience,” said Mr. Xavier Ruiz from the Ilocos Norte Tourism Office.
The idea behind the booth: bringing the familiar charm of an Ilocos empanadahan into the middle of Metro Manila. Simple, familiar, and a part of the everyday landscape and culture Ilocanos grew up with.
Crowds didn’t just stop by to inquire about destinations and travel packages. They stopped to eat empanada, discover local products, and experience a little piece of Ilocos Norte in the heart of the metro.
From its vibrant display to the irresistible aroma of freshly cooked empanadas, the Ilocos Norte booth became a crowd favorite – a reminder that the best travel memories often begin with food, stories, and genuine hospitality.
With this strong showing at the country's biggest travel mart, Ilocos Norte once again proves why it remains one of the Philippines’ top destinations – where every visit is not just a trip, but a taste of home.
Shout: “Ilocos Empanada, ano tara? Mangantayon!”
• Bernard Ver @ BNC
#IlocosNorte #TravelMartPH #PTM #SeeIlocosNorte
No comments:
Post a Comment